Monthly ArchiveMarch 2008
Blogging & Income & Marketing 08 Mar 2008 01:26 pm
Why Publish an eZine?
Selling a product, real or digital is not always the only way to create income on the internet. You can also sell a ’service’. One of the most popular and longest running services on the Internet is the E-ZINE. Ezines are basically digital periodicals that you send out to your subscribers. People pay you to be in your e-zine and going out to your different subscribers.


Some sites will gather your email and name, then use this to send you offers. Some of them don’t send offers, just an e-zine. Ezines can be just updates on what’s going on at the site, or offers that are for products, goods or services that the site owner thinks his list may be interested in.
Pricing:
Because e-zines are like most other read materials on the internet, having your ad or name closest to the top, where most everyone will read is much more desirable than being closer to the bottom, where people usually don’t even read because they scan through the first 3/4 ads and then cruise on. Now being on the bottom doesnt mean that its a useless effort, there are some people that do read the entire publication, there are some clever publishers that put special offers or eye catching graphics at the bottom so that their readers ARE drawn down the page and read your article. But as a general rule of thumb, the closer to the top the better. Because the top spots are more desireable, more people want them, and publishers can charge top dollar for the very top spot. As you go down the page, spots general get cheaper. Usually the pricing is similar to this
TOP - $50
SECOND - $40
THIRD - $30
FOURTH - $20
Or something similar. The point is the farther up the page you go, the higher the price gets. Some advertisers go that little extra mile and have a ‘general’ area at the bottom of the page, where you can put in 1 line ads for $2-$5 bucks. Generally these ads aren’t all that great for R.O.I. but if the Ezine goes out to an extra large list, and the ads are super cheap, they might be worth the occasional purchase.
Benefit:
Of course the main benefit is traffic. Getting on a good Ezine can bring in great traffic for a site, it can also create good traffic for the e-zine publisher, so it’s a good thing all the way around. Another good benefit for the advertiser is ease. A good e-zine publisher can save a LOT of time in a marketing campaign while getting your ad out to the maximum amount of people.
Things to watch out for:
Watch out for fly by night sites. There are many sites that pop up offering great returns on an e-zine purchase with them. Many times these sites are sending out ads to bought lists or blind mailings. If you don’t know, thats spamming and they will get shut down…taking your money, and its a good possibility that YOU will get shut down as well, so choose wisely.
Pay attention to what the ezine is oriented around. Many E-zines have a them or they are aiming for a specific group. If you are selling the greatest cheeseburger in the world, advertising to a vegan mailing list will probably not get the response that you are looking for.
All around, e-zines are very much worth the effort as long as you pay attention to who the list is going to and where you are on that list.
Blogging & Income & Marketing & PayPerPost 08 Mar 2008 12:53 pm
The Time Couldn’t Be Better to Buy Property
If you are someone that does a lot of surfing or maybe has your own blog, you know that there are many times when you are reasearching or just surfing and you come across a news article, file or just a cool story that leads you to something else, and so on until you find out something very useful and interesting. I had just such an occurance yesterday. I’ve been looking for new ideas for new websites to start up and one of them is home refinancing/stop foreclosure. There is a lot of interest in the topic an a site might do well.
Anyway, I came across many sites with news stories of how mortgage banks are starting to tread back into the areas of mortgage loans again. Also, while looking around I found more than a few stories that were telling of the huge glut of houses in the country right now. In fact, in this year alone, there are going to be over 250,000 home owners that go into foreclosure, mostly due to ridiculous terms on ARM loans. That means that if you have been thinking about buying a house, now is the time to do it. Values will most likely go back up, it has been that way historically, and also, there will ALWAYS be people that rent.
And this isnt just something that is occuring in the U.S., but we just happen to hear about it more often. The U.K. also has a fair amount of very reasonably priced homes that are available. A quick search on google can show you many sites that offer excellent descriptions and places to find reasonable UK Mortgages.
A wise man once told me ‘If you are going to invest in something, invest in land/property. There is only so much and they aren’t making any more. This may be a great time to see if that’s true.
Blogging & Marketing 08 Mar 2008 11:15 am
Article Marketing for Traffic
Article Marketing is a traffic generator that not many people use, but more are starting to become aware of. The concept of article marketing is really very simple. There are quite a few places out on the net that are big article ‘depots’. Places where writers for various subjects submit their works for others to see and in the case of webmasters, use.
Most don’t use the whole article, that would be both bad manners and also get you in trouble with the writer, the article site, and search engines. Search engines will see your direct copy of a site that was indexed before your page was and penalize you for that article, decreasing your ranking and ultimately your traffic. But you can use that article and it’s research to create another article from, probably with very little shuffling of sentence and paragraph. You can legally use articles from most sites if you include the bio box with the author’s information for full credit. In that bio box usually is the author’s information and a link to their site(s).
To author an effective article, it takes just a tiny bit of planning for most people. Some can sit down and bang out solid articles without batting an eye and do it back to back all day long. For the rest of us, planning your article and topic doesn’t hurt. There are a few things that will help you in article marketing and make your efforts very useful.
A good article is clear, concise and well researched. That last part is very important. You can have the best written and well punctuated article on the web but if you don’t do research or do really bad research on your topic, then it wont matter. Spend the time to investigate what you don’t know.
* Keep to the point. Articles are usually not platforms for personal opinion unless you are submitting and opinion piece.
* Punctuation is important. A great article is immediately downgraded to an ‘ok’ article if punctuation and capitalization are not used correctly.
* Use keywords for your subject or site. Article sites are favored by search engines because of their traffics and links from other sites. If you are using keywords that are relevant to your article, or your website (your ultimate goal for your traffic) then you are more likely to pull in someone who may be searching for this type of info on a search engine.
There are many great sites out there that you can post your article to that will help bring traffic into your site. A quick trip to Google can show you all your possibilities.
If you write it, they will come.
Income & PayPerPost 08 Mar 2008 09:09 am
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One of those configurations is a pretty powerful gaming machine. This would be a great family project for mom and dad to work on with the kids. The kits come with easy to read instructions that are filled with full color photos showing step by step how to assemble the PC.
Easy As My PC also offers upgrade kits to upgrade memory, ram, and other changeable parts. Using one of these kits with the instruction pamphlet could help you save money by doing it yourself. Easy As My Pc
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Income & Marketing 07 Mar 2008 07:55 pm
The Basics On How TO Start Making Money With Adsense
Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
Marketing & PayPerPost 07 Mar 2008 08:37 am
Insurance - Better to have it and not use it, than need it and have none
Even for an online business, insurance is something to check into. If you are running your business out of your home or apartment and a catastrophic event occurs, flood, hurricane, fire, and you don’t at least have renter’s insurance, all is lost and you will have to replace it from your pocket. Think of how much you have invested in your pc, the software, everything that is in your home office or on your desk. That is probably easily a couple thousand dollars to replace.
Commercial Insurance is probably the most useful thing that you do for your business. When your business starts making money and becomes a source of regular income, you want to protect that source of income from whatever may happen. Without insurance your business could be gone in an instant, and if the costs are too high, you may not be able to be back up to speed and generating income for quite a while afterwards.
If you want to cover your business for the ‘just in case’ times that life brings, go to www.autonetinsurance.co.uk for your free insurance quote! The few minutes that you spend looking over your options for insurance could save you time and money if the unthinkable happens and you find yourself rebuilding after a major catastrophe
Income & Marketing 07 Mar 2008 07:41 am
5 Ways To Improve Your Adsense Earnings
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on
Marketing & PayPerPost 06 Mar 2008 10:39 pm
Hawthorne Direct Infomercial Production
When it comes to marketing everyone is always looking for that edge. The little extra something that puts them out in front of the pack to make their product or service stand out. If you have an online or brick and mortar business, television media is probably one of the best ROI marketing tools that you can use for your advertising. But there are also other outlets that can be a great resource for pulling in new leads and ultimately new customers. Hawthorne Direct can provide you with a complete marketing service that will cover multiple mediums such as tv, radio digital, print and mail. If you are looking for a well organized marketing campaign to get your message out, check out Hawthorne Direct
Income & Marketing 06 Mar 2008 09:55 pm
Autoresponder Marketing
Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.
EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.
In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.
Income & PayPerPost 02 Mar 2008 10:39 pm
The Real Estate Book - Get Ready for The Upswing!
Anyone that has been anywhere around a news source in the last couple months knows that the housing market is just about at rock bottom. And anyone who’s been waiting to get into real estate knows that right now is about the best time to do so. There is a HUGE amount of homes on the market right now and a lack of people to buy them.
I am always watching for ways to create income and if you have the money or credit do so, soon, real estate will explode. To be in front of everyone that is going to be trying to get a piece of this market, you need information, and thats Where The Real Estate Book comes in.
The Real Estate Book is a site built specifically for people looking for residential property to buy. It has so many great features that it will surely be one of the hot sites in the oncoming rush to buy homes.
The Real Estate Book is an easy to navigate site that gives you info on a schools, neighborhood, photos, as well as maps and directions tied in with Google Earth to give you an exact lay of the land before you even leave your home.
This is a site that will help you find what you’re looking for.
Check out the Atlanta Homes for Sale at The Real Estate Book
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