Blogging & PayPerPost 25 Oct 2007 07:31 pm

GreenRoad - Building a better driver

GreenRoad is a new startup out of Silicon Valley that aims to make you and your employees better drivers. The company created a software/hardware package that keeps track of driving habits and tells the driver when they are driving in a way that is unsafe or costly.

The in-car sensors collects information collect information that detects maneuvers the driver performs such as braking, accelerating, lane changing, passing, cornering, swerving, speed and more. This information is compiled and feedback is given to the driver in the form of red, yellow and green lights that are part of the hardware installed in the car. This feedback helps the driver adjust their driving behavior so that they drive safer. Also the feedback can help the driver save themselves or their company money in the way of fuel used, maintenance costs and insurance. Here are some of the benefits at a glance:

54% reduction in crashes
42% reduction in at fault crashes
50% overall reduction in risky driving behavior
7% decrease in fuel

The hardware installed is very small, easy to read and blends in with most interiors.

The Safety Center Dashboard collects and reports information from the auto’s sensors. Each time a maneuver is detected, it is sent in real-time to Safety Center’s web server
for further analysis.
Reports on the Safety Center Web Dashboard show:
* Which drivers pose the highest risk
* Target areas for further training
* Benchmarks comparing individuals or groups with other drivers
* Historic performance and risk level
* Monthly individual or group profiles
* Individual trip reports
* Results measurement

This is a great tool to monitor fleets of vehicles or even your own personal vehicle to save you money and keep you safe.

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One Response to “GreenRoad - Building a better driver”

  1. on 25 Oct 2007 at 9:54 pm 1.Car Insurance » GreenRoad - Building a better driver said …

    [...] Digital Battlegrounds - Making money on the net wrote an interesting post today on GreenRoad - Building a better driverHere’s a quick excerpt GreenRoad is a new startup out of Silicon Valley that aims to make you and your employees better … and tells the driver when they are driving in a way that is unsafe or costly. The in-car sensors collects … of the hardware installed in the car. This feedback helps the driver adjust their driving behavior [...]

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