The old saying ‘Content is king’ is a pretty solid truism when it comes to blogging. If your content is interesting, people will read it. If its good content, hopefully they come back. But if you dont update your content, add new things and invite interaction on your blog, it will not move and groove. In the beginning, you may be carrying on a conversation with yourself, putting your information out there, hoping that people find it interesting enough to read. Then when you start picking up a couple people reading, then through word of mouth and networking your start getting a little traffic that builds and builds then before you know it, you have a bonafide audience…a following even.

     But all this fantastic stuff hinges on you updating your content regularly. If readers don’t see you update, more than once a month, you’ll be forgotten on their daily network travels.

      John Chow has a pretty good article on his front page that looks at this question from the other end of the problem. The article questions when a blog stops being a blog and when it becomes more of a media portal. Many thing that once a blog is past being a one man operation, its not a blog anymore its a ‘conglomerate’. They basically are saying that once a blogger gets past the percieved grassroots of being a blog, one person, doing all the work, and starts having multiple posters, even guest bloggers adding content, that it is no longer a blog, but a source of media fueled revenue. Personally I think that as long as a blog is updated, its a blog. Now whether its an interesting blog or not, thats a different subject. But as long as its being updated, and people are actively reading, that pretty much sounds like a blog to me. It just so happens that if it is being updated, and people are reading it, then it has created an audience, and the concept of an audience, and marketing in the form of various media, usually go hand in hand, so its sort of a match made in cyber-heaven I guess.

     Check out the all knowing John Chow for his take on this and post a comment on his post.

Trackback This Post | Subscribe to the comments through RSS Feed